
We accompany you to transform sustainability into a competitive advantage.
Sustainability is no longer an option, it’s a strategic decision. At Advisory we help you integrate ESG criteria into your business model, identify impact opportunities, and build structures that generate economic, social, and environmental value. We accompany you with a practical, rigorous, and results-oriented approach focused on sustainable outcomes over time.

Jordi Castelló
General Manager Team leader
Business Sustainability


Jordi Castelló
General Manager Team leader
Business Sustainability
We accompany you to transform sustainability into a competitive advantage.
Sustainability is no longer an option, it’s a strategic decision. At Advisory we help you integrate ESG criteria into your business model, identify impact opportunities, and build structures that generate economic, social, and environmental value. We accompany you with a practical, rigorous, and results-oriented approach focused on sustainable outcomes over time.
Service modalities







01
International sustainability certifications
Does your hotel, destination, or tour operator need an internationally recognized certification? We support you throughout the entire process—assessment, membership, audit, and maintenance—using the same methodology with which we have certified hotels, destinations, and tour operators under the Biosphere label and assessed EarthCheck systems for international hotel chains. We work with GSTC, Biosphere, and EarthCheck standards.
Beyond credibility, a GSTC-recognized certification translates into direct commercial visibility: Booking.com awards the “Travel Sustainable” badge and a dedicated search filter to properties with GSTC-recognized certifications—more than 100 million nights were booked at certified properties in 2025 alone—and Google Hotels displays the “eco-certified” label only for hotels certified by an accredited third party, with no option for self-declaration. In other words, without certification, your hotel or destination is excluded from these filters even if your operations are already sustainable.

02
Carbon footprint and decarbonization plan
We calculate your carbon footprint using reliable and recognized external calculators—such as those from MITECO or PYMEC, among others—and design a realistic reduction plan aligned with standards such as EarthCheck and ISO 14001. This is not just about measuring: we turn the data into an action plan with clear, measurable milestones over time.

03
Voluntary ESG reporting for tourism SMEs (VSME)
Even if your company is not required to report under the CSRD, more and more banks, tour operators, and major clients are requesting ESG traceability across the value chain. We help you implement the European voluntary VSME standard, adapted to the actual size of your organization, without the burden of full corporate reporting.

04
Sustainability training and awareness
We train teams, middle management, and executives in sustainability and CSR, using the same practical approach we have brought to university master's programs (Ostelea, CETT-UB) and public bodies such as Spain's State Secretariat for Tourism. We design tailored training, delivered in person or through e-learning.

05
Strategic destination planning
We design strategic sustainable tourism plans for destinations, combining participatory assessment with direct work alongside local stakeholders—public authorities, businesses, and the local community—to build a shared and realistic roadmap.

06
Compliance with the European Empowering Consumers Directive
From September 27, 2026, Directive (EU) 2024/825 restricts generic environmental claims—such as “eco-friendly,” “green,” and “sustainable”—and proprietary sustainability labels that are not backed by a recognized certification scheme or public authority. We review your website, brochures, and commercial materials and identify which claims need documentary evidence or a genuine certification behind them—such as Biosphere, GSTC, or EarthCheck—so your communications are credible and legally sound.

Want to work together on a challenge?
Decisions in sustainability shape the future of any organization.
At Advisory we help you integrate ESG criteria, identify impact opportunities, and build solid structures that generate long-term value.
We accompany you to make responsible, measurable decisions aligned with the sustainable growth of your business.

